Variables and Nature of Measurement

This lecture on Variables and Nature of Measurement is designed for BBS 4th Year (Tribhuvan University) students, covering both the theoretical foundation and practical application of variables and nature of measurement in research report. It explains key concepts such as concept and types of variables as well as concept and nature of measurement aligned with TU exam patterns. The lecture focuses on clarity, accuracy, and exam-oriented techniques, enabling students to confidently prepare business research report.