Population, Sample and Sampling

This lecture on Population, Sample and Sampling is designed for BBS 4th Year (Tribhuvan University) students, covering both the theoretical foundation and practical application of population, sample and Sampling in research report. It explains key concepts such as commonly used attitude scales, sources of measurement problem, population, sample and sampling, factors affecting sample size, sampling process, types of sampling, sampling and nonsampling error  aligned with TU exam patterns. The lecture focuses on clarity, accuracy, and exam-oriented techniques, enabling students to confidently prepare business research report.