Scaling and Attitude Measurement

This lecture on Scaling and Attitude Measurement is designed for BBS 4th Year (Tribhuvan University) students, covering both the theoretical foundation and practical application of scaling and attitude measurement in research report. It explains key concepts such as scaling, types of scale, attitude measurement: concept, techniques of measurement, construction of attitude scale aligned with TU exam patterns. The lecture focuses on clarity, accuracy, and exam-oriented techniques, enabling students to confidently prepare business research report.